KYA Health (Keep Yourself Alive) is a not-for-profit and technology start-up in stealth mode dedicated to transforming the landscape of breast cancer for better outcomes.

Our mission is to make breast cancer non-lethal.

There are many nuances to prevention, early detection, effective treatment and survivorship which can help patients receive the most comprehensive and personalized care possible.

By emphasizing a patient-centric approach, KYA Health aims to empower individuals with the knowledge and tools they need to take charge of their health in a complicated, ever evolving environment.

We believe in proactive care that not only treats but also prevents illness and revolutionizes wellness by focusing on empowering individuals to be their own advocate at every stage of their journey.

Katherine Singson is an international business executive with more than 30 years of experience at start-ups, turnarounds, and multinationals. She began her career in Silicon Valley at an artificial intelligence start-up, then went on to work with iconic technology companies including NeXT, Apple, Pixar, and Microsoft. Her career is defined by entrepreneurship, cultural exchange, and how innovation can enhance lives.

As a marketer, Katherine worked directly for Steve Jobs at all three of his companies, starting with the transformation of NeXT Computer from hardware to software. Their strategic acquisition by Apple ignited the remarkable turnaround that is well known today. On the success of Toy Story, Jobs recruited Katherine to build the marketing and publicity department at Pixar Animation Studios. There she launched a rare 50/50 co-marketing agreement with The Walt Disney Co., critical groundwork for a powerful partnership that drove the commercial success of future blockbusters.

After a stint in Europe, Katherine joined Microsoft ANZ (Australia & New Zealand). As part of their leadership team for the Entertainment & Devices Division, she held responsibility for the consumer marketing of Xbox and Windows.

Katherine has a passion for deeply humanistic, emotionally-connected and elegant product development. She has worked in various industries from financial services to medical technology, among others. Now based once again in Silicon Valley, she is dedicated to helping improve the future of healthcare.

In 2019, Katherine was diagnosed with Stage III Invasive Lobular Carcinoma, a hard to detect form of breast cancer. This began a harrowing journey through the US medical system that left her physically and emotionally scarred.

Her story is one of resilience.